Email mining on social media is not OK….

As profiles rise and more connections are made on LinkedIn and other social media platforms, so will the rate of unsolicited mailing list emails that start to appear in your inbox.

Although an aspect of GDPR aimed to prevent public information from being used in this way, there still seems to be confusion at best, or simple disregard at worst, on what information can be used for legitimate business interest.

Business information is made public for those who are genuinely looking to make contact for information about the business service you provide. So should your new connect take that contact information and add it to their mailing list?

In a word……no! Not only is it against the basic principles of GDPR but it also lazy networking hoping that you might just send something to someone and it will stick.

So how do you stop this influx in your inbox? Until morally individuals chose to stop or organisations are prosecuted for GDPR breach, these emails will always appear and all you can do is unsubscribe as frustrating as that is.